Archetype Product + Branding

The brief

Archetype is a swap aggregator. The product had to help people protect tokens and move value without making every screen feel like a threat model. Trust had to be designed, not pasted on as a badge.

The work

I designed the brand and the product UI together: a dark, data-led dashboard, a clear protect-your-tokens moment, and a visual system that could live on both the marketing surface and the app. Charts, balances, and actions were arranged so a trader can scan, then act.

What shipped

A product and brand that read as one system. Archetype looks like a trading tool, not a pitch deck wearing a wallet connect button.