Premia Labs Digital Presence

The brief

Premia Labs is building a portfolio of products for onchain options markets. The landing page needed to introduce its two core products—Kyan and Archetype—while establishing Premia Labs as an experienced, ambitious company shaping the future of decentralized derivatives.

The challenge was to communicate the relationship between the products clearly, demonstrate the company’s expertise, and create a credible presence for traders, partners, and the wider Web3 industry.

The work

I designed the structure, visual direction, and complete landing-page experience around the Premia Labs product ecosystem.

Instead of presenting Kyan and Archetype as separate projects, the page positions them as part of one broader vision. Kyan brings options and perpetuals together within a portfolio-margin trading platform, while Archetype explores a more accessible way to use options for protecting digital assets.

The design balances strong product storytelling with enough technical depth to speak confidently to an options-native audience.

What shipped

A unified digital presence that introduces the Premia Labs ecosystem, gives each product a clear role, and positions the company as an established player with a long-term ambition in onchain options markets.

The result is more than a product directory: it is a statement of where Premia Labs is going and the role it intends to play in the future of options.