Kyan Brand & Landing page

The brief

Kyan is a decentralized options and perpetuals exchange. It's a vast and complicated trading product. The public site had to make a dense trading product feel precise, not noisy — and give traders a reason to care in a few seconds.

The work

I designed everything from idea to: the brand system, the landing page and full app UI — the crystal mark, the dark trading atmosphere, and a layout that leads with the product and its features.

What shipped

A brand and site that can sit next to the product UI without a gap. The first visit already feels like Kyan — same language, same temperature, ready to go deeper into the app.